I certainly hope I never get jacked for my jeans, but really this wouldnt be anything new either here or in the USA. People have been mugged for their Sneakers for years and of course mobile phones as well, plus MP3 i Pod devices. Hopefully ignorance of the brand will help you pass by unnoticed, a guy in one of my Hi-Fi mags was burgled recently and the theives didn't steal any of his Mega expensive Valve amps, Turntable and Speakers ( worth over 50,000 pounds) cos it didnt have the Name Sony or whatever on them, they thought it was old crappy stuff! They never heard of the Brands cos they were High End brands, guess he was happy about that!