Yeah Great wall of China gear is very expensive, even when compared to RMC, but although Ive never seen any for real, only pictures, I cant say it does much for me. For the money I should hope its made very well though. Ed Hardy gear seems to be expensive for the sake of it to be honest, I know there is a lot of embellishment on the T shirts and Jeans but having seen plenty of it, the brand seems to be very tacky to me, but hey some people feel the same about RMC's style. However all RMC products are top build quality, just turn any garment inside out to see that even underneath everything is spot on. I dont get that same feeling when I look at Ed Hardy gear to be honest, the Jeans in fact are very poor quality indeed. Ed hardy must be making a nice profit margin on the gear he sells full price though, ive seen very heavy discounts on this brand, which tells me the cost price is probably very low. Still its horses for courses, and we all have different taste, so long as you like what you wear thats all that matters.